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Patrick Cole

5 Tactics For Extending Conversations With Customers

Communication is the key to building a long lasting relationship with your customers. After all, it’s fairly rare for a relationship to form between a brand and a consumer after a single moment of contact. Your job, as a content marketer, is to find ways to maintain contact by identifying opportunities to keep the conversation…


Diana Beyer

How to Encourage Your Customers to Provide Real Feedback

“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the…