5 Elements Your Agency Website Must Have
Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…
How to Use LinkedIn to Become a Thought Leader in Your Niche
LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…
How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
22 Surprising Conversion Rate Optimization (CRO) Case Studies
Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…
10 High Profile Influencer Marketing Case Studies
In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…
Content Marketing in E-commerce: 7 Case Studies
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following…
Why Your Marketing Starts With a Great Success Story (Part 2 of 2)
In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…
