Archives

Travis Jamison

How to Avoid the Most Common Product Page Design Mistakes

Product Page Design Mistakes

Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…



Travis Jamison

5 Tips on Boosting Your Business’ Average Order Value

Boost Your Average Order Value

Average order value (AOV) is an often-overlooked metric in the digital business world.  Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…


Susan Gilbert

12 Explainer Video, Website Visibility, and Buyer Persona Creation Tools

Explainer Video, Website Visibility, and Buyer Persona Creation Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Explainer video tools Website Visibility Buyer Personas Increase Your Reach With These Explainer Video Tools 1) Whiteboard Animations That Impress – Doodly There is…


Nicole Stelmar

How To Identify and Understand Your Target Market

Target Market

You may be missing a vital piece of the content marketing puzzle. This is true whether you’re just starting out your adventure in content marketing or you established your tried-and-true strategy years ago. One of the most important components of an effective content marketing strategy is understanding your target market. By having a clear understanding…


Tony Zambito

How The ‘Content Illusion’ Is Leading Marketing Astray

Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…


John Jantsch

How to Make Your Buyer Persona Story Your Core Message

Buyer persona story

In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…


Tony Zambito

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…


Timothy (Tim) Hughes

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…


Tony Zambito

Why Context, Not Content, Is King In Marketing

Context in Marketing

This piece from Tony Zambito starts off the new year with the basics of what Curatti is actually all about. Context is the differentiator in Content Marketing. This is another installment in our “Great Articles You may have missed” series. Context Is King The transformation to a digital economy has shifted behaviors considerably in the…


Next Page »