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Susan Gilbert

Keep Your Business Strong With These Action Steps

Keep Your Business Strong In Difficult Times

As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…


Susan Gilbert

Attract a Larger Following For Your Business With Mobile Marketing

Is Your Marketing Mobile?

Mobile marketing is essential to building your brand and drawing more traffic to your website. It’s more important than ever to reach your target audience in places like Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn with techniques that include live video, as well as visuals that speak to their needs and desires. We are well…


Paolo Fabrizio

The Winning Link Between Customer Service and Marketing

The Winning Link Between Customer Service and Marketing

If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…


Susan Gilbert

10 Simple Techniques To Recapture Your Business Focus

Recapture Your Business Focus

Are you experiencing a lack of time and over-scheduling in your business? These are roadblocks to focus and progress that can be overcome with the right techniques. Whether you are writing a new book, working on your brand marketing or planning to become a professional speaker in your field, having the right mindset and discipline…


Paolo Fabrizio

How To Use Digital Customer Service To Make Business Alliances

Use Digital Customer Service To Build Business Alliances

‘Tool’ is definitely one the most frequently used terms in Digital Customer Service. But it is overvalued. Actually it’s just part of the solution. In fact, even though tools are very important, they are not enough to deliver excellent and consistent customer experiences. The other missing ingredient? People soft skills, meaning those who daily interact…


Susan Gilbert

How to Drive More Website Traffic with Pinterest

How Pinterest Drives Traffic To Your Website

Pinterest has become one of the top social networks where people go to for lifestyle ideas, information, and products.  Did you know that this platform also serves as a powerful search engine that can provide valuable links to your website? According to the company, online sales referrals top other social networks like Facebook and Twitter…


Susan Gilbert

How Using Scrum in Agile Marketing Brings Your Business More Visibility

Agile Scrum Can Help Your Business: Here's How

Social media and content marketing are constantly evolving as technology and advertising takes center stage. When it comes to being ready for the latest marketing trends online, your business needs to have a strong leadership structure in place. Scrum methodology and agile marketing can be used together to build a stronger brand online. Team management…


Susan Gilbert

Keep Your Business Website Safe From a Cyber Attack

Is Your Website Safe From Cyber Attack?

I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…


Susan Gilbert

12 Tools to Improve Your Pinterest, Podcasting and Video Marketing

Pinterest, Podcasting and Video Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improve your Pinterest marketing Tools to get started in podcasting Video marketing resources 4 Tools to Improve Your Pinterest Marketing 1) Beautiful visuals to…


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