Archives

Michael Brenner

How To Convey Purpose Through Brand Storytelling

19754920_m

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…


Profile photo of Jennifer Hanford
Jennifer Hanford

3 Social Media Pet Peeves You Need To Avoid!

39148443_m

Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of…


Profile photo of Bryan Goodwin
Bryan Goodwin

Who Controls Your Narrative?

Social Media allows for you to control your story

  Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…


Profile photo of Jan Gordon
Jan Gordon

Brand Journalism versus Brand Storytelling

AAEAAQAAAAAAAAOaAAAAJDE5ZGZmZjEwLTQzMzItNDlhNC04NWJlLWU2ZDJiMjIzNTA3MQ

By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…


Profile photo of Jan Gordon
Jan Gordon

Activate Your Brand With Participatory Storytelling

Participatory storytelling

By Michael Brito Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, what it stands for and how it makes them feel. They are all influential too. It doesn’t matter what their Klout scores is or how many followers they…


Profile photo of Karen Dietz
Karen Dietz

5 Story Secrets For Content Creators: Standing Out From The Crowd

secret

Creating and sharing stories in your content strategy is critical for business success. And you will find lots of articles on the web about how to craft stories. There are plenty that will focus on story structures, story elements, and story diagrams. None of this will guarantee that you’ll actually create a compelling story, however.…


Profile photo of Karen Dietz
Karen Dietz
emotional content

Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily. Any content you create needs to connect and emotionally engage your audience…


Profile photo of Karen Dietz
Karen Dietz

How to Find + Tell Awesome Customer Stories

customers

Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…


Profile photo of Jan Gordon
Jan Gordon

Brands Need To Get Content Right

Content-Strategy

Michael Brito has given us permission to re-publish some of his work. The first piece I’ve selected may be over 4 months old, but it is as relevant and fresh as anything you are likely to find on the web, imparting so much information, it is ‘one to bookmark’. The urgency of this piece can…


Profile photo of Andy Capaloff
Andy Capaloff

The Power of Emotions, B2B Marketing And Your Business

strategy-resized-600

Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another.  My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…


Next Page »