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Nazareth Qarbozian

Interview: Social Media Marketing Trends For 2017 & Beyond

Social Media Marketing: Jan Gordon Interview

Foreword Prior to this interview, I worked with a number of major influencers, including Sam Hurley, Timothy Hughes. I continue with excitement and optimism that people want content which is fresh, to the point and from the influencer themselves.Therefore it is great to announce my next interview with Jan Gordon. Jan was voted a Top


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Andy Capaloff

Cautions and Advice for Guest Bloggers & New Content Marketers

Guest Bloggers

This post starts as a bit of a rant. It isn’t so much aimed at Content Marketers, as those who talk about Content Marketing (but probably don’t do it). It is also a friendly nudge to would-be guest bloggers, searching for the right blog for their content. How Not To Do a Guest Post As


Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in


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Jan Gordon

Curatti Best Articles of 2016 – Part One

Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of


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Shane Barker

11 Common Product Launch Mistakes and How To Avoid Them

Mistakes

Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged


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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an


Robert Caruso

How B2B Customer Experience Affects Your Revenue

B2B Customer Experience

Continuing our “Great Articles You may have missed” series. Robert Caruso tells us about how B2B Customer Experience can affect our revenue. Customer Experience and your B2B Bottom Line Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact


Sophorn Chhay

Use Mobile Marketing Automation to Cultivate B2B Relationships

Mobile Marketing Automation

When it comes to B2B marketing, having a mobile presence is simply a necessity. The number of smartphone users has now passed 68% of all American adults. And 82% of executives believe their company’s mobile apps are essential to their business practices. B2B marketers work hard to run effective campaigns, but often struggle to know


Shelly Kramer

6 Key Metrics for Measuring B2B Social Media ROI

Metrics for Social Media ROI

Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become


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Niraj Ranjan

Email Marketing Is Still The Best – Especially For SMBs

Email Marketing

Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.


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