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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

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Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…


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Avinash Nair

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and…


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Susan Gilbert

12 Tools For Social Media Insights, Twitter Analytics and Marketing

Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing   Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your…


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Andy Capaloff

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…


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Andy Capaloff

Surveys: The Perils & Pitfalls And How To Overcome Them

Surveys - We're listening

You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…


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Nancy Kapoor

7 Conversion Optimization Tips For Smart Marketers

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You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…


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Jan Gordon

Look At The World Through The Eyes Of Your Buyers

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By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park.  It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces.  Having fun with facial and body gestures to make myself look even more different. Companies today,…


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Jan Gordon

The Two Facebook Metrics to Track for Success

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By Jens-Petter Berget I start writing blog posts with a question in mind. I do this because many times, before I actually start the writing, I have asked myself the same question and I don’t yet have the answer. My quest with the blog post can be to find the answer and share the answer…


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Ron Sela

What You Need to Know About Social Media Sentiment Analysis

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Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means…


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Dorien Morin

15 Great Tips To Boost Curation and Sharing of Your Articles

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How much and how often do you analyze your article stats? I have to confess right here, right now that after I publish a post, I often sit and watch the social share numbers closely all day. For me, it’s not enough to see ’50 Twitter shares after 24 hours’. I closely watch to see…


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