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Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The


Tony Zambito

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


Shiju Mathew

5 High Value Cross-platform eCommerce Marketing Tips

Cross-platform marketing

“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just


Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the


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Paolo Fabrizio

The Must-Have’s of a Social Customer Service Platform

Social Customer Service platform

‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer


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Ashley Faulkes

Boost Your SEO With These 4 Powerful Tools

SEO Tools

The right combination of the right tools can really be a game changer! Especially in the world of SEO. However, with so many available, it is hard to know where to begin.  If you type “SEO Tools” in Google, the results can be overwhelming. Give it a try! There are tools for: website rank monitoring


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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an


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Avinash Nair

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and


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Susan Gilbert

12 Tools For Social Media Insights, Twitter Analytics and Marketing

Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing   Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your


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Andy Capaloff

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some


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