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Ron Sela
October 1, 2015

How to Maximize Your Conversions by Personalizing Your Blog Experience

Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content?

When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing your overall goal.

In fact, there are several things that need to be considered. First and foremost, consider what it takes to drive social media traffic to your blog, especially when using social media to do it.

It is equally important to create a personalized landing pages and analyze how successful they are.

By the same token, it is important that you create a special offer on each landing page and that you ensure that both the offer and your overall design are optimized to get the maximum number of subscribers.

Driving Social Media Traffic to Your Blog

If you have something to say, or you have something to sell, a blog is one of the most effective ways to get your point across.

The question is, how do you drive social media traffic to it?

The first thing that you need to do is direct every person that comes into contact with your social media platforms to go to your blog.

Make it easy and create a link that they can simply click, which will take them directly to it.

From there, the success or failure that you will experience is largely dependent on how interesting your blog is and how much work you put into the entire project from that point forward.

Create a Targeted Landing Page for Each Profile

When you create a targeted landing page for each profile, you are eliminating the chances that potential readers might get bored with reading too much erroneous information before they get to the part that resonates with them.

The idea is to create a sense of urgency in your profile that will make people want to click to your blog and read everything that is on it. You can do this by identifying with the people that you are trying to reach.

The easier that you make it for someone to find your blog, the more people will read it.

This in turn gives you the opportunity to obtain more subscribers because you have more people reading your blog to begin with.

Therefore, be sure to make your landing page unique and ensure that it pertains directly to each profile.

This can get you the maximum number of subscribers in the shortest amount of time.

Think of your landing page as the hook that gets someone’s attention.

It is the electronic equivalent of the sign that you see when you are driving down the road, and you decide to take a closer look.

The effectiveness of your landing page makes the difference between success and failure when it comes to getting subscribers.

Analyze the Audience in Each Social Media Network

ResizedImage370216-individual-based-marketingLike practically anything else, you can expect to get the best results when you know the habits of the audience that you are trying to reach.

You have to analyze your audience so that you make sure that you are reaching the targeted audience that you want to reach and that you are getting their attention.

There is a wealth of information available concerning the demographics of individuals that use each social media platform, so this is not difficult to do. It merely requires that you put in the time and the effort to do it.

Make no mistake about it, this is one of the most important things that you can do. If you truly want to be successful, do not skip this part.

Create a Special Offer on Each Landing Page for the Specific Network

This is perhaps the most efficient way to get everyone’s attention. Who doesn’t love the opportunity to take advantage of a special offer?

Even more importantly, tailoring that offer for each specific network by changing it from one landing page to the next gives you the greatest opportunity of getting subscribers.

You can use the demographic information that you found in your research to create these offers, making each offer appealing to that specific audience.

Analyze the Results from Each Social Media Landing Page

This is how you track your level of success. It helps you know if your target offers are getting results or not.

If you are getting a lot of new subscribers, then you know what you are doing is working. If things are sluggish, it is time to change things up a little.

Go back and look at the offers on your landing pages and look at the landing pages themselves.

Put yourself in a potential subscriber’s position and figure out what changes you need to make to get more people interested. This is where you need to think outside the box. Do not be afraid to get creative.

Optimize Your Offer and Design to Get More Subscribers

Of course, it is always a good idea to tweak what you already have so that you can continuously improve your results. Make sure that your landing pages are direct and to the point. Create the best offers and state them clearly.

Make sure that this information stands out to the reader so that they are immediately compelled to subscribe.

Most importantly, do not create a landing page that is so full of information that no one wants to take the time to read it all the way through.

Final Thoughts

If you do all of these things, you can expect to start getting more subscribers almost immediately.

Of course, you should never rest on your laurels, so it is important that you continue to look at everything you are doing and make sure that it continues to work over time.

As people’s interests change, it is important that you change the information on your landing pages to correspond.

This will help you experience the greatest degree of success.

 

Image attribution: Lead image: Multiple (original unknown)

http://au.marketo.com/software/personalization/persona-based-marketing/

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Profile photo of Ron Sela
Ron Sela is a digital marketer and conversion optimizer, focusing on maximizing ROI with content marketing campaigns.You can find and connect with Ron on Twitter at @RonSela and read his thoughts on his personal blog at RonSela.com.