Here at Curatti, we have the pulse on the evolving nature of Internet Marketing and social media. There’s a lot of activity going on in this space, and it is only getting more chaotic as we speak with the forming of new companies, industries, and job titles. To help with understanding, we crafted an infographic that gets to the heart of the matter:

Business is good these days if you are in this space. As professionals who practice this craft, it’s important to make the distinction when it comes to branding yourself as well as when it comes to hiring talent to fill the gaps within your organization.

When you hire employees or consultants, it’s important to see their role as focused, instead of breadth-based. In full honesty, you could definitely do each and every one of these positions, but why would you? Whole days could be spent on analytics, perfecting a social media campaign, or developing the right keywords via A/B testing to get the right type of traffic to your site. Even though this industry may not seem focused, there are a lot of individual contributing factors that make what is done here a whole lot more clear.

Here’s to your social, digital, and internet marketing success!