Simon Walker

Top 5 Practices for Your eCommerce Product Pages

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Every visitor on your product page means something to your store. It increases the engagement, improves click rate and adds ranks. But most importantly, it gives you the chance to make a sale. When a potential lead lands on your product page, there are certain elements that need to be on fleek before anything can be presented. Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store.

1. Keep Key Information High on the Page

eCommerceFirst things first, make sure you product details are shown high on the page. It’s almost customary that when product pages load, they never fully render. This gives the visitor just enough time to view the available details before abandoning the page. So to make the best of the that time, show all the eye catching stuff on top of the page. That way, you have the customer’s attention even though the page doesn’t fully load at the moment.

Here are a few tips that you need consider for making sure your visitor gets safely converted into a sale.

Place these elements high on the page

  • Price of the Product
  • Product Information
  • Attributes such as Size, Color and Quantity
  • Product Image
  • Call to Action Buttons

 

The gap between the top of the site header is about 700 pixels so make the best of it by showing these details as elegantly as possible. A well organized web design will put things in perspective for you.

2. Improve Scan-ability with Negative Space

2-negative-spaceWhat motivates a visitor to click on the product page link is that they might find what they are looking for as clearly and fast as possible. If the merchant is smart enough to know this, then the key elements must be placed on point for the visitors to see as soon as they land. Now, what singles out the key elements from the content around it is the white space or negative space. White space is basically the space under which all the elements of a web page swim. Having an abundant space between the elements is imperative. It prevents the reader from getting disoriented and improves scan-ability for the user. Without an ample presence of negative spacing all the elements such as text, images and tabs will get mixed with each other which in turn will affect traffic on product pages.

If you have issues with white spacing, ask your web designer to optimize the layout with an ideal ratio of elements to negative spacing so your product pages remain uncluttered.

3. HD Images

3-hd-imagesThe technology of today is all about revealing what the predecessors could not. From smartphones to accelerated internet speeds, technology has enabled every internet user to see what they couldn’t in past. Talking of seeing, it is also crucial that your images are displayed on the product page be clear enough to provoke the customer while explain what your products actually looks like. It is sad when I come across a brilliantly designed website, and to click on its product page only to be disappointed by a low quality image that barely shows what color it is available in. This not only scares away your potential lead, but also reflects badly on your company.

Showing product images is imperative for your website’s product pages and there is no better way to photograph them than with a DSLR camera. DSLRs are the latest technology allowing users to capture scenes with even micro details. Photograph your products with DSLR cameras to show the finesse of your inventory and attract more visitors to your pages.

4. Add 360o View

360-imageImage Source: stylecampaign

Now this might sound like a drag but every customer wants to see the dark side of the moon when it comes to your product view. Product view matters more than any conversion sealing factor on a product page, and that is why you must make sure it is a 360 angle. If I bring myself in the shoes of an average page surfing buyer and find something buy worthy on a website, I would never go to checkout without viewing it from every nook and cranny there is. This not only shows the all the visible features of the product, but also gives the buyer a real time in-store experience on an ecommerce website.

You can add this feature through apps and extensions available on the internet depending on which ecommerce platform you are using. Many extensions are now available with additional features aside from 360 view such as lightbox view, zooming and thumbnail view on the product page.

5. Show the Customer’s Thoughts

5-reviewsYour product page is absolutely useless if it fails to persuade your customers into purchasing your products. If there is something that can convince a buyer to purchase a product that is another buyer who has already purchased it. Add product reviews and testimonials on your product page to provide assurance to your visitors from the customer’s word of mouth. You can show a comment section, reviews by stars, testimonials log and even videos to exhibit what other customers have to say about your products and services after using them. This not only helps you in closing leads, but also brings more traffic to your product pages. Customers always appreciate suggestions and helpful advice wherever they can get from.

Final thoughts

Product pages are the advocates of your merchandise. A spick and span grooming added with optimization of page elements can easily win you the case in the court of ecommerce. Product page optimization practices can increase your store sales and improve your websites marketing without any considerable effort or paid advertisements that can cost your dearly. By using these 5 tips, you can achieve your revenues goals and win sizable customer base for the long haul.

If you have any tips of your own, on comments on the above, please share them, below.

 

simon-walkerAuthor Bio:

This contribution is made by Simon Walker. He is a professional ecommerce expert currently working for FmeExtensions. The company is known for its top quality Magento extensions and custom web development services. You can follow him on Twitter @FMEextensions

 

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