Category: Uncategorized

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Katherine Crayon

Boost eCommerce Conversions with 15 Proven Web Techniques

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With more retailers getting online, the competition becomes far more severe. The techniques that helped you grow online revenue a couple of years ago are effective no more. Online marketers need to come up with new solutions on how to sell for profit on the modern web. The key purpose of any online store is…


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Susan Gilbert

How To Add Spice To Your Website Sales Page

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In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…


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Susan Gilbert

Build More Sales Through Promoting Brand Benefits

Brand USP and benefits

Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…


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Susan Gilbert

How to Make Your Website Visitors Stay

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Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…


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Niraj Ranjan

8 Do’s and Don’ts of Cold Email Subject Lines

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69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something…


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Ivan Temelkov

10 Modern SEO Ranking Factors Businesses Should Abide By

SEO Ranking Factors

SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…


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Susan Gilbert

What Augmented Reality Means for Brands

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Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


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Susan Gilbert

How to Build Your Brand With Snapchat

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If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…


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Patrick Cole

Content Marketing in E-commerce: 7 Case Studies

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How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following case studies should…


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Albert Qian

Recapping 2015: The Year in Technology, Business, and Media

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With the New Year just about upon us, this is a time as good as any to review the past year. It’s also worth noting that with the turning of the calendar, we’ll be in the second half of the second decade of the 21st century. Without a doubt, time and technology are turning faster…


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