December 7, 2016
Content Marketers: This is How Your Prospect’s Brains React To Stories
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up…
October 19, 2016
How Gary Vaynerchuk Helped Me Build & Grow a Business
I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered.…
August 24, 2016
How To Adapt Your Blog To Make It More Reader Focused
How many blogs and posts have you read recently are reader focused enough to reflect the readers’ point of view? Blogging can be quite egotistical. It’s very easy to blurb on about yourself and forget who your readers are. And there are many bloggers who write purely for themselves as part of their therapy for whatever…
August 4, 2016
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
June 18, 2016
Storytelling Quotes from Great Writers [Infographic]
A very rare move by us – A Saturday post. Just a brief editorial lead but no curation at all. For some light, non-businessy reading, we’d like to present this lovely infographic by BuzzEssay.com, of a great storytelling quote from each of 15 famous writers! Enjoy! Storytelling Quotes from Great Writers A special thank you…
May 22, 2016
How To Really Get Noticed on Social Media
It can feel like you are in the old lost and found box back in school – you know – that stuff that was never claimed and just sat there forever. You’ve set up your profiles, you’re posting every day, and still no one is coming, even to look through the box. You’re beginning to…
April 13, 2016
The Emotional Era: Content, Storytelling & Persuasion
We are living through the best years of human history. A world where technology continues to evolve and digital as a whole is an essential part of our lives. An era heavily driven by digital technology, content, and social influence. Content particularly though, plays a dominant role within the digital marketing mix. Something that consumers…
February 18, 2016
How To Convey Purpose Through Brand Storytelling
Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…
February 10, 2016
The Life-Changing Power of Content Marketing: A Story
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…
February 8, 2016
How To Leverage the Latest Content Marketing Trends
A well-planned content marketing strategy can bring significant growth for your business online. This includes combining social media, search engine marketing, and blogging for more leads and sales. Original articles that meet the needs of your audience combined with the right connections are just the beginning to a successful strategy. According to a study by…
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