Category: Storytelling

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Susan Gilbert

How To Add Spice To Your Website Sales Page

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In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…


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Jan Gordon
Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…


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Scott Aughtmon

Content Marketers: This is How Your Prospect’s Brains React To Stories

The effects of stories, on the brain

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up…


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Ivan Temelkov

How Gary Vaynerchuk Helped Me Build & Grow a Business

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I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered.…


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Alice Elliott

How To Adapt Your Blog To Make It More Reader Focused

how to adapt your blog to make it more reader focused

How many blogs and posts have you read recently are reader focused enough to reflect the readers’ point of view? Blogging can be quite egotistical. It’s very easy to blurb on about yourself and forget who your readers are. And there are many bloggers who write purely for themselves as part of their therapy for whatever…


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Ivan Temelkov

The 10 Hottest Digital Marketing Trends

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The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…


Lucy Adams

Storytelling Quotes from Great Writers [Infographic]

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A very rare move by us – A Saturday post. Just a brief editorial lead but no curation at all. For some light, non-businessy reading, we’d like to present this lovely infographic by BuzzEssay.com, of a great storytelling quote from each of 15 famous writers! Enjoy! Storytelling Quotes from Great Writers A special thank you…


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Kerry Creaswood

How To Really Get Noticed on Social Media

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It can feel like you are in the old lost and found box back in school – you know – that stuff that was never claimed and just sat there forever. You’ve set up your profiles, you’re posting every day, and still no one is coming, even to look through the box. You’re beginning to…


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Ivan Temelkov

The Emotional Era: Content, Storytelling & Persuasion

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We are living through the best years of human history. A world where technology continues to evolve and digital as a whole is an essential part of our lives. An era heavily driven by digital technology, content, and social influence. Content particularly though, plays a dominant role within the digital marketing mix. Something that consumers…


Michael Brenner

How To Convey Purpose Through Brand Storytelling

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Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…


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