Category: Influencer Marketing


Tim Waldenback
November 9, 2021

Have a Product or Service that Targets Gen Z? Here’s Everything You Need to Know About Reaching Them on Social Media

Target Gen Z

Marketers may have just gotten a handle on marketing to millennials, but now there’s a whole new generation to target. Gen Z, the “digital natives,” have serious purchasing power, so it’s crucial to get your marketing ready for them. Fortunately, we have plenty of tips and tricks to help you market your product or service…


Gaurav Sharma
September 16, 2021

Influencer Marketing for Small Businesses: Does It Make Sense?

Influencer Marketing for Small Businesses

Influencer marketing and small business is a match made in heaven. Let’s understand why. What does a small business need to stay competitive? To that, you might say revenue and customers.  While that is true to some extent, it’s actually brand trust that is driving business growth these days. Research shows that 67% of customers…


Eduard Klein
October 14, 2020

The Complete Start-to-Finish Guide to Marketing Your Podcast to Sponsors

Podcasting Soup to Nuts

Marketing Your Podcast to Sponsors and Advertisers So, you’ve done the work, you’ve slogged for months, and finally, you have a sizable audience for the podcast you’ve been itching to start. Congratulations. But then you wonder: how do you actually make money from this thing? A common dilemma for creators is monetizing their work. On…


Susan Gilbert
August 11, 2020

Why Influencer Marketing is Still Important For Your Brand

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience.  You need to be relatable to your audience and establish trustworthiness. Connecting with the…


Shane Barker
April 29, 2020

6 Questions to Ask Before Working with Any Influencer

6 Questions to Ask Before Working with Any Influencer

Want to know what drives people to buy a product?  Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…


Matt Banner
February 7, 2016

Your Guide to Being a Social Media Rock Star (updated)

How To Become a Social Media Rock Star

My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before it became a music platform. When Facebook first showed up on the scene I laughed. This site will never take off, I thought. Well, as you can plainly see,…