Category: Great Articles You May Have Missed

Martin Shervington
January 31, 2017

Your 10 Step Marketer’s Guide To Improving Customer Service

Customer Service and Social Listeing

This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series.   Introduction When I read customer service oriented


Bryan Kramer
January 30, 2017

7 Ways that Human Experiences Still Beat Technology

Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are


Timothy (Tim) Hughes
January 26, 2017

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had


Wade Harman
January 24, 2017

Why You Should Harness The Power of Scarcity Marketing

Scarcity Marketing

Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in


Shelly Kramer
January 19, 2017

Are You The Victim Of Content Theft? Here’s How To Find Out

Content Theft

This is another departure from our usual content, but this is oh so important! Chances are, some of your content has been used by others without attribution or permission. Content theft, which is what that ultimately comes down to, is a problem many are aware of but everyone should be. Shelly Kramer gives plenty of


Robert Caruso
January 12, 2017

The Growing Importance Of Marketing Experiences

In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing


Daniel Ndukwu
January 11, 2017

How To Boost Your Business With a Great Quora Strategy

Make the most of Quora

Quora is largely uncharted territory for many.  You may get your daily email from them and see people asking questions that just make you roll your eyes. On the other hand, you’ve no doubt heard some people raving about how much it has helped them, Well, this article by Daniel Ndukwu is perfect for anyone


Tony Zambito
January 1, 2017

Why Context, Not Content, Is King In Marketing

Context in Marketing

This piece from Tony Zambito starts off the new year with the basics of what Curatti is actually all about. Context is the differentiator in Content Marketing. This is another installment in our “Great Articles You may have missed” series. Context Is King The transformation to a digital economy has shifted behaviors considerably in the


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Jan Gordon
December 29, 2016
Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of


Piyush Mangukiya
December 28, 2016

50 Must Have Small Business Website Design Features

Mobile Responsive Website Design Features

This Infographic on Small Business Website Design features was offered to us by 99MediaLab. The idea was that we might curate around it. But when we saw the amazing work already done by author Piyush Mangukiya, we decided it was too good not to present as is. It is another installment in our “Great Articles You


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