Category: Content Marketing

Bryan Kramer
March 2, 2017

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


Profile photo of Susan Gilbert
Susan Gilbert
March 1, 2017

15 Ways To Improve Your Email Marketing [Infographic]

Email marketing

We’ve all heard that “the money is in the list”.  Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use


Profile photo of Andy Capaloff
Andy Capaloff
February 28, 2017

Follow Links in Sponsored Posts: Why You Should Resist The Money

Follow Links v Nofollow Links

I’ll keep this article as concise and informative as possible. If you have a blog with decent traffic, chances are, you will receive inquiries for sponsored content. Some of these solicitations will include the demand that you include follow links (sometimes called ‘dofollow links’). It can surely be tempting to accede to this requirement and


Profile photo of Alice Elliott
Alice Elliott
February 21, 2017

How An Awesome Headline Can Make a Big Difference to Your Post

awesome headline

The first thing your reader will probably read will be your post’s headline. But it won’t necessarily be on your blog. This is because the headline’s purpose is to act as a hook to draw your reader into your blog to read your post. And it can be found in a variety of different places. RSS delivers your post’s


Profile photo of Ruchika Sharma
Ruchika Sharma
February 17, 2017

Your Complete Content Plan, Part 2: Content Creation

Content creation

In part one of  “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but


Profile photo of Susan Gilbert
Susan Gilbert
February 15, 2017

12 Tools To Improve Digital Marketing, Content & WordPress

Digital Marketing Tools and Wordpress Plugins

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Tools New Social Media Content Tools WordPress Plugins 4 Digital Marketing Tools That Will Improve Your Strategy 1) Optimize the clarity of


John Jantsch
February 13, 2017

The Importance of Great Storytelling In Your Web Design

Storytelling

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it


Profile photo of Andy Capaloff
Andy Capaloff
February 9, 2017

Cautions and Advice for Guest Bloggers & New Content Marketers

Guest Bloggers

This post starts as a bit of a rant. It isn’t so much aimed at Content Marketers, as those who talk about Content Marketing (but probably don’t do it). It is also a friendly nudge to would-be guest bloggers, searching for the right blog for their content. How Not To Do a Guest Post As


Michael Brenner
February 8, 2017

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the


Profile photo of Jan Gordon
Jan Gordon
February 3, 2017

Curatti On Air – The Ana Hoffman Interview (Video)

Ana Hoffman Curatti On Air

Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!). She happily borrows from the old


« Previous PageNext Page »