November 24, 2022
4 Ways Artificial Intelligence Will Impact The B2B Industry
The artificial intelligence (AI) industry is growing at a rapid pace, with an expected value approaching $60 billion in 2025. Additionally, Gartner predicts that AI will be in almost every software product by 2020. The general public is already familiar with AI in the forms of personal assistants like Siri and Alexa. People reading this…
April 26, 2022
Navigating Marketing Without Third-Party Cookies
B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…
February 25, 2021
6 B2B Customer Experience Challenges (And Solutions)
In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…
December 31, 2020
Curatti Best Articles of 2020 (And Happy New Year 2021!)
2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…
December 17, 2020
Digital Trends to Grow Your SaaS Business in 2021
To maintain business growth, you need to strike a balance between how your SaaS product drives user behavior and keeping an eye on trends. Product developers can sometimes get preoccupied with the former and lose sight of the importance of being intelligently reactive. New technology, disruptive software tools, global events, and gradual changes in user…
October 1, 2020
Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
September 3, 2020
Essential B2B Email Marketing Strategies To Generate More Leads
B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…
August 18, 2020
How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
June 4, 2020
B2B Website Design: How to Generate More Leads
B2B companies often tend to dismiss the intricacies of website design, its influence on their lead generation, and the overall efficiency of their business. After all, you are dealing with other entrepreneurs, who must be serious people who make logical decisions. Surely they aren’t so impressionable that they can be easily swayed by a color…
March 25, 2020
6 Instagram Marketing Lessons from the Best B2B Companies
The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…
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