Category: Big Data

Randy Hilarski
May 12, 2015

Promoted Posts for Lightning Fast Exposure

Use Promoted Posts to Boost Traffic to Your Blog Posts

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…


Andrew Hutchinson
April 22, 2015

Social Media is Good for Business – Here’s Why

I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…


Daniel Newman
April 9, 2015

Why Facebook Knows Us Better Than We Know Ourselves

I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…


Jan Gordon
December 24, 2014

Curatti Best Articles of 2014 – Part 1

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…


Jan Gordon
November 20, 2014

Why Behavioral Targeting is Smart Marketing

Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…


Andy Capaloff
October 31, 2014

The Un-geeking of Data

Stock Image

Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…


Andy Capaloff
August 10, 2014

9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for…


Daniel Newman
August 3, 2014

Big Data = Better Decisions and Smarter ROI

  In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he…


Jan Gordon
June 29, 2014

The Search For Deeper Meaning in Data Through Context

It is Context that gives Data meaning, as Danny Brown tells us in this excellent piece The Question of Context in Meaningless Data One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard…


Andy Capaloff
May 14, 2014

Is Crowdsourcing The Cure For Your Ever Shrinking Day?

How Busy Are You? You’re busy.  You’re really, really busy!  You don’t need me or anyone else to remind you of just how busy you are. You may just recognize aspects of your day/your life in this Infographic.  Longer days, less sleep, less vacations. You know it isn’t good for you! This article from Inc.…


« Previous PageNext Page »