Category: Big Data

Profile photo of Daniel Newman
Daniel Newman

How to Create Brand Attachment Through Customer Experience

Customer Experience

Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. …


Profile photo of Ivan Temelkov
Ivan Temelkov

The 10 Hottest Digital Marketing Trends

38522914 - marketing growth strategy ideas eletronic device working concept

The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…


Profile photo of Rick Riddle
Rick Riddle

Are You Ready For The Next Marketing Disruptions?

Disruption

We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…


Tony Zambito
40911223_m

 In 2016, we will mark the fifteenth year since buyer personas were first introduced.  The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding.  Incorporating Survey Data…


Profile photo of Jan Gordon
Jan Gordon

Marketers: Rethink The Customer Decision Journey

11382066_m

 By Greg Satell In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey.  The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal,…


Profile photo of Randy Hilarski
Randy Hilarski

Promoted Posts for Lightning Fast Exposure

Use Promoted Posts to Boost Traffic to Your Blog Posts

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…


Profile photo of Jan Gordon
Jan Gordon

Social Media is Good for Business – Here’s Why

7398480_m

By Andrew Hutchinson I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how…


Profile photo of Daniel Newman
Daniel Newman

Why Facebook Knows Us Better Than We Know Ourselves

9399395_m

I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…


Profile photo of Jan Gordon
Jan Gordon

Curatti Best Articles of 2014 – Part 1

14903407_m

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…


Profile photo of Jan Gordon
Jan Gordon

Why Behavioral Targeting is Smart Marketing

CocktailParty

Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…


Next Page »