Category: Analytics

Tony Zambito
February 24, 2017

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


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Susan Gilbert
January 17, 2017

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI


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Katherine Crayon
January 5, 2017

Boost eCommerce Conversions with 15 Proven Web Techniques

With more retailers getting online, the competition becomes far more severe. The techniques that helped you grow online revenue a couple of years ago are effective no more. Online marketers need to come up with new solutions on how to sell for profit on the modern web. The key purpose of any online store is


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Daniel Newman
December 26, 2016

The Top 10 Marketing Trends For 2017 [Infographic]

Marketing Trends 2017

This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a


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Susan Gilbert
December 20, 2016

12 Great Content Marketing Tools and Resources

Content Marketing Tools and Resources

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme is around Content Marketing Tools. The subjects are: Efficient Content Marketing New Royalty Free Stock Image sources Business Growth   Make Your Content Marketing Efficient With


Shelly Kramer
November 8, 2016

6 Key Metrics for Measuring B2B Social Media ROI

Metrics for Social Media ROI

Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become


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Avinash Nair
October 25, 2016

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and


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Susan Gilbert
October 18, 2016

12 Tools For Social Media Insights, Twitter Analytics and Marketing

Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing   Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your


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Paolo Fabrizio
October 9, 2016

The First Thing To Do Before Social Customer Service

Before Social Customer Service, do this first

‘Do, do, do’.  This is not a song. It’s a common approach though for many brands, assuming that the more they do the better business results they’ll get. The bad news is that this equation is not necessarily effective. In fact, as we live in a fast-paced, competitive world, taking smart and innovative decisions and


Robert Caruso
October 4, 2016

The Top Digital Marketing Technology Trends & Solutions

Digital Marketing

Continuing our “Great Articles You may have missed” series….. As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a crucial element of digital marketing success. At the heart


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