Category: Analytics

Travis Jamison
March 22, 2022

Customer Lifetime Value: The Metric Small Businesses Can’t Ignore

Customer Lifetime Value (CLV)

If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…


Michael Deane
January 7, 2022

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…


Susan Gilbert
January 26, 2021

12 Brand Visibility, WordPress Blog Sales, and Market Analysis Tools

Brand Visibility, WordPress Blog Sales, and Market Analysis Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Visibility WordPress Blog Sales Market Analysis Increase Your Brand Visibility With These 4 Tools 1) Connect With The Best Talent – Bullhorn Recruit…



Joydeep Bhattacharya
July 15, 2020

Best Marketing Analytics Tools That Use AI To Improve ROI

Tools That Use AI For Marketing Analytics

Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help.  AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…


Susan Gilbert
February 25, 2020

12 Mobile Brand Appeal, CRM and Social Media Analytics Tools

Mobile Brand Appeal, CRM and Social Media Analytics Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Using Instagram to improve your Mobile Brand Appeal Increase your business sales by using the right CRM Analytics tools to increase your social media…


Milosz Krasinski
May 21, 2019

A Brief Guide to Sentiment Analysis

A Brief Guide To Sentiment Analysis

Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…


David Gutierrez
August 30, 2018

Making Your Guest Posts More SEO-Friendly

How To Write SEO-Friendly Guest Posts

Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…


David Gutierrez
June 11, 2018

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need…



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