April 2, 2015
7 Attributes of a Highly Effective Guest Blogger
Writing as a guest blogger can have its own advantages in terms of promoting your blog, expanding your reach to new audiences and increasing the amount of visitors that you receive. There are several key attributes that people will look for when they are choosing a guest blogger, and if you can demonstrate that you…
February 24, 2015
Can We Really Share Visual Content on Multiple Networks
Visual content is expected to explode in the year 2015. From using visual images to promote a company’s products and services to posting visual content on a landing page, there are many ways and reasons to use visual content on a website. However, for those who are concerned about visual content’s overall place regarding social…
January 18, 2015
What You Need to Know About Social Media Sentiment Analysis
Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means…
December 5, 2014
7 Unconventional Thoughts about Social Selling
Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s world of Facebook, Twitter and Social Media in…
October 27, 2014
How to Leverage LinkedIn Groups to Boost Your Online Presence
LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go to the site…
October 1, 2014
Using Social Listening to Focus Your Online Marketing
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media plan.…
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