Articles by Rob Peters

Rob Peters
March 17, 2015

Social Selling: Find A Way To Their Heart​

I was enjoying the warmer weather in Chicago this past weekend and was listening to “Find A To My Heart” by Phil Collins and these lyrics resonated in how I build trust and relationships with my prospects, clients, and all my friends on social media. Effective B2B Social Selling must appeal to the buyer with…


Rob Peters
March 5, 2015

Entering The Age Of The Golden Rule

Our digital and social world is commoditizing products and services in the minds of our prospects and customers. In order to distinguish ourselves, teams, and business offerings requires more than great products or services to stand out from the competition. I propose marketing and selling our products and services through highly moral and ethical behavior. Why? Because the formerly separate worlds…