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Karen Dietz
July 30, 2014

5 Story Secrets For Content Creators: Standing Out From The Crowd

Creating and sharing stories in your content strategy is critical for business success. And you will find lots of articles on the web about how to craft stories. There are plenty that will focus on story structures, story elements, and story diagrams. None of this will guarantee that you’ll actually create a compelling story, however.…


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Karen Dietz
July 8, 2014

Get Funny! Using Humor To Boost Shares + ROI

That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How long did you work at your last company?” “65 years.” “65 years!!?? But you don’t look…


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Karen Dietz
June 11, 2014

Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily. Any content you create needs to connect and emotionally engage your audience…


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Karen Dietz
May 21, 2014

How to Find + Tell Awesome Customer Stories

Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…


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Karen Dietz
May 1, 2014

My 29 Favorite Storytelling Quotes for Business

The following are some of my all-time favorite quotes on storytelling – many of which I use in my business. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing…


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Karen Dietz
April 10, 2014

Great Visual Storytelling Tools to Make Your Content Go Viral

In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…


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Karen Dietz
March 27, 2014

Secrets of Visual Storytelling: 7 Fab How-To Articles

There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual storytelling is key if you want to grow your business, gain more visibility, or make a difference in the world. So I…


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Karen Dietz
March 5, 2014

Be Remarkable with These Surefire Tips for Personal Branding

Several times this week the topic of personal branding has come up in my coaching groups, association meetings, and workshops. People were frustrated, mystified, and cranky about the whole process. Everyone knows it’s critical to do, yet there was also lots of confusion about how to get started or do it well.  So here I…


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Karen Dietz
February 14, 2014

Content Curators Must Do This First to Build Trust

What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each article? Sometimes, but that’s another post. Is it catchy article titles? Not usually. It’s – tah-da – an editorial statement. What??!! Sounds dry and boring! Good grief, why would I…


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Karen Dietz
February 3, 2014

7 Powerful Ways Stories Connect You with Your Customers

I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how…


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