Search Results For: tim highes

Shaurya Jain
April 8, 2020

Post: 17 SEO Experts Share Their Best Content Optimization Hacks

Content Optimization Hacks From SEO Experts

It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…


Raymond Morin
February 27, 2017

Post: Trust Barometer 2017: The Ultimate Alarm for Organizations

Edelman Trust Barometer

On January 15, 2017, the public relations firm Edelman presented its annual trust report. The findings were then published by PR Newswire with a rather explosive title: 2017 Edelman Trust Barometer Reveals Global Implosion of Trust. The subtitle is perhaps even more sobering: “CEO Credibility at Lowest Level Ever” (PRNewswire). Edelman surveyed more than 33,000…


Travis Jamison
August 22, 2023

Post: How to Avoid the Most Common Product Page Design Mistakes

Product Page Design Mistakes

Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…


Gaurav Sharma
July 18, 2023

Post: How To Build Traffic And Scale Your Content Marketing Efforts Effectively

How To Build Traffic And Scale Your Content Marketing

If you are finding it hard to build traffic with content marketing, you’re not alone. In a recent survey, 51% of marketers said it’s harder now than ever to capture the attention of their target audiences. And, only 29% say their content marketing strategy has been successful in the past year. Building a strong foundation…


Paolo Fabrizio
July 5, 2023

Post: 3 Reasons To Keep Things Simple For Your Customers

Keep It Simple

With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…


Andy Capaloff
June 13, 2023

Post: How Can You Hire For Jobs That Nobody Has Experience In? Aptitude!

Use aptitude to hire for jobs that nobody has xxperience in

Arianna Huffington wrote about a LinkedIn report showing how using a skills-based approach to hiring could drastically expand the job pool.  The first of the following two links is to her thoughts on the LinkedIn article/study. The second link will take you directly to the LinkedIn study. https://www.linkedin.com/posts/ariannahuffington_hiring-experience-litrendingtopics-activity-7058776809747755008-VbvL?utm_source=share&utm_medium=member_desktop https://www.linkedin.com/pulse/hirings-new-twist-focusing-skills-could-surface-19x-more-anders/ While I certainly agree that skillset…


Travis Jamison
May 2, 2023

Post: Call To Action Best Practices for Improved Conversion Rates

Call To Action Best Practices

Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers.  But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…


Kevin George
December 8, 2022
Visual Email Marketing Tips

According to Venngage, 51.4% of marketers said 91-100% of their content included visual content in the year 2021. This is around 5% higher than that of 2020. Be it social media posts, emails, landing pages, blogs, or print media, marketers use visuals for every channel. Out of all these channels, emails boast the highest ROI…


Chris Tweten
November 15, 2022

Post: How to Design and Launch Your First UGC Campaign

Launch Your First UGC Campaign

User-generated content (UGC) should be part of your marketing strategy. In fact, it should be part of every company’s marketing strategy. “Why?” we hear you ask. UGC is a means of leveraging your audience to do a huge amount of the heavy marketing lifting for you. Imagine a world where your content is created and…


Travis Jamison
August 23, 2022

Post: How to Level Up Your Brand’s Content Marketing Game

Content production and distribution are highly effective marketing strategies that brands can use to drive business success. High-quality content can contribute to branding, building awareness, boosting conversions, and nurturing customer loyalty. It’s also cost-effective. And most importantly, it delivers results. In fact, a survey published in March 2022 discovered that 91% of marketers said content…


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